Most marketing advice for consultants is built for the wrong business model.
If you want to get consulting clients in as little as two hours per week, you won't be able to do it by posting daily on LinkedIn, building a funnel, or treating your consulting practice like a media company — that's why marketing feels like a second job. It wasn't designed for you.
In this video, I'm breaking down what a realistic two-hour-a-week marketing plan actually looks like for consultants and service providers who want qualified leads without spending their life online.
You'll see why you only need two things: relationships that can lead to clients, and proof that helps those relationships convert faster. I'll show you how to split your time — about 60 minutes on relationship-driven outreach (warm follow-ups, reconnecting with past clients, a few "thought of you" messages) and the rest on strengthening your proof and positioning (your website, case studies, a signature talk).
You'll also hear why most online marketing advice creates overwork: it's built for volume-based models — courses, digital products, consumer brands. If you're a high-touch consultant who needs 3–10 contracts a year, that model isn't just unhelpful. It's actively working against you.
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