Newsflash: No one gives a crap about what you do. It's why your elevator pitch isn't landing — and it's probably not a credibility problem.
Most consultants start pitching in the middle of the movie. They lead with the offer, the framework, the process — before the potential client or referral partner even knows what problem you solve. That's when you get the polite "sounds interesting..." and the conversation dies.
In this video, I break down why this happens and what to do instead. The short version: you're translating your clients' messy, lived experience into clean expert speak — and something important gets lost in that translation. The message stops landing because it stopped sounding like the words already in your prospect's head.
You'll see a before-and-after example of problem-first messaging in action, plus a fast reality check you can run on your own marketing today — starting with your website hero section — to find out whether your copy sounds like you or like them.
If you've been over-explaining what you do and still getting blank stares, this is the shift that helps the right people recognize themselves in your work — and understand it well enough to refer you.
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Dr. Michelle Mazur. Innehållet i podden är skapat av Dr. Michelle Mazur och inte av,
eller tillsammans med, Poddtoppen.
