Jesrina Arshad didn't have money for marketing. She didn't have a product yet. What she had was four years of trust built through pure education — no selling, no pitching, just genuinely helping her audience understand an ancient Malaysian herb called pegaga. So when she finally asked her community to pre-pay for a product that wouldn't ship for three months, she sold out 250 units in two weeks. With zero marketing spend.
In this episode of Running With Wolves, Savannah sits down with Jesrina Arshad, founder and CEO of PurelyB, to talk about healing a decade of chronic health issues in one week, building an all-women founding team, and the exact trust-first marketing strategy that took her from an educational platform with zero revenue to an eight-figure wellness brand now expanding into the US.
Here's what this episode covers:
How Jesrina turned a personal health crisis into the foundation of an eight-figure company
The pre-order strategy that sold 250 units of a product that didn't exist yet — with zero marketing
Why trust has to come before the sale, especially in wellness — and how Jesrina built that trust for free
The guerrilla pitch that got PurelyB into conversation with Erewhon's co-founder
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