Luke Cook has played the devil on Netflix, made millions of people laugh on social media and built a fresh protein company from scratch. And the thread connecting all of it is one thing — he has never sold out his audience. Not once. In this episode of Running With Wolves, Savannah and Luke dig into what it actually means to build trust with an audience before you ever ask them to buy, why entertainment first and ad second is the formula that makes marketing feel effortless and what the K-Y Jelly ad that almost made Luke physically ill can teach every founder about warming up your audience the right way.
Here's what this episode covers:
Why Luke refuses brand deals that don't align — and what that protection has done for his audience's trust
The K-Y Jelly ad breakdown — what went wrong and exactly how it should have been done instead
Why ShakeWell works as a product launch when most celebrity brands feel like a cash grab
What 17 years of rejection in Hollywood taught Luke about resilience that directly applies to building a business
Try ShakeWell at getshakewell.com and use code Wolves15 for a discount. Connect with Luke on Instagram at @thelukecook.
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Luke Cook, ShakeWell, never sell out your audience, personal brand, marketing strategy 2026, trust based marketing, content that converts, organic marketing
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