Also, they're not telling anyone what it is yet, but beehiiv's Summer Release Event on July 16 is worth clearing your calendar for. RSVP: http://beehiiv.com/summer-release-2026
I sat down with Luke Van Der Veer and we talked about how he built a business renting lead generation websites to local businesses. Luke shared how he went from running an SEO agency to firing almost all of his clients and building his own digital assets instead. We got into how he picks the right local niches, why boring services like towing, tree service, carpet cleaning, and concrete can work so well, and what makes a website easier to rank. Luke also broke down how he finds buyers for the leads, why he prefers flat monthly fees but has recently grown a lot through revenue share, and how he now uses his SEO skills to buy and grow real businesses. You can find Luke at https://websiterentalcoaching.com/
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