The Death of Big Courses & Rise of "Real" Creators (2026 Predictions)

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AI ads are getting louder, funnels are getting messier — and creators are officially over it. Joanna and Michelle break down what’s actually going to work in 2026 (and what’s quietly dying).

What You’ll Learn:
How AI saturation is creating a huge opportunity for human-first creators
Why milestone-based planning beats traditional goal setting (especially if you “fall behind”)
Which digital products, offers, and formats are gaining traction — and which are losing steam

Timestamps:
04:45 – Introduction
04:45 – Why New Year goal-setting keeps setting creators up to fail
06:30 – The milestone mindset that finally gets projects finished
14:45 – AI ads, brand laziness, and the authenticity advantage
23:10 – “Fly-on-the-wall” content and the rise of voyeur-style marketing
27:15 – The slow death of massive async courses
31:40 – Simpler funnels, easier buying, and what customers actually want

References & Resources:
AI-generated ads
Digital memberships
Online communities
In-person retreats
Hannah Louise Poston

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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