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From “getting rejected on purpose” to comment-bait that actually converts, this episode breaks down why messy, participatory content is winning right now and how to use it to build trust, reach, and sales.

What You’ll Learn:
How challenge-style content pulls audiences into long-term stories instead of one-off posts
Why comment-driven formats outperform “educational” content and how to apply them to your niche
How community-led, slightly unhinged ideas create outsized reach and real revenue

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👯‍♀️ Connect with Us
Michelle Pualani:   / themichellepualani  
Joanna Newton:   / joanna_atwork  

 💪 Work with Us
Work with Michelle: https://michellepualani.com/work-with-me
Work with Joanna: https://www.millennialmktr.com/

🔗 Links
*Build a Successful Online Business Using Kajabi: https://app.kajabi.com/r/2PrVLdwK/t/e...
33 Proven Ways to Drive Massive Traffic to Your Online Business: https://www.concepttocashflow.com/33-...
*10-Day Course Creation Challenge: https://www.millennialmktr.com/a/2147...
Gabriella Carr TikTok Video: https://www.tiktok.com/@gabbies1000nos/video/7590947570210409742?_r=1&_t=ZT-932qIBRx4PX
Videos 2: https://www.tiktok.com/t/ZThjttvNB/
CBS News Segment: https://www.tiktok.com/t/ZThjtp2xB/

Timestamps:
00:00 – Introduction
01:10 – The “Get Rejected” challenge and why process beats polish
03:00 – Turning short-form content into long-term audience investment
07:00 – Real-time case study: growing from zero with challenge hooks
10:30 – Comment bait, drama prompts, and making your audience the star
16:30 – In-person stunts, community virality, and why silly sells
24:00 – Why bold, unconventional marketing outperforms bland consistency

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📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
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Podden och tillhörande omslagsbild på den här sidan tillhör Michelle Pualani & Joanna Newton. Innehållet i podden är skapat av Michelle Pualani & Joanna Newton och inte av, eller tillsammans med, Poddtoppen.