Global expansion is often the next step in a brand’s story to unlocking future growth. But how should business leaders think about which market to expand into next, and when? Jeetu Mahtani was HubSpot's SVP of Sales and Managing Director of International, leading HubSpot's global expansion into new markets throughout APAC and EMEA. In 2013, Jeetu played a pivotal role in launching HubSpot’s first international office. Fast forward to 2023, and HubSpot has established 12 offices and services customers from over 120 countries across the globe. Jeetu details how HubSpot made decisions to go international including his framework for knowing when your organisation is ready to enter a new market, the different GTM options to consider, and the metrics you should care about when you land. Jeetu also shares his passion for establishing a local culture and why (and how) setting teams up for success is critical to the long term success of the regional business.
Bookmarks:
(8:48) Jeetu's framework for assessing new markets
Podden och tillhörande omslagsbild på den här sidan tillhör HubSpot. Innehållet i podden är skapat av HubSpot och inte av, eller tillsammans med, Poddtoppen.
