Email is a channel marketers rely on everyday to communicate with their audience. But it's increasingly over-used and that can mean effectiveness suffers. In this bonus episode, we dive into how to frame and conduct experiments to improve email health. You'll leave this episode with: a framework that you can apply in your own role, an inside view on what experiments have been successful and how we ran these, and insight into what AI will mean for email content in the future.
Bookmarks:
(4:57) Customer email marketing framework
(6:30) Leveraging email personalisation to drive product usage
(10:34) The future of AI and email marketing
Helpful Resources:
Email Marketing: The Ultimate Guide
Email Marketing Best Practices That Actually Drive Results
Generative AI in APAC
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