🚀 Ready to work with me and my team to scaIe your income and impact?
Book your free revenue growth session: DrogonConsulting.co/demo.
Most business owners are putting money into Meta ads and hoping something sticks. This episode gives you the exact 3-pillar system we use at Drogon Consulting to run paid media campaigns that consistently deliver $3–$5 for every $1 spent.
Over the past 5 years, we've worked with 200+ coaches and info product creators, spending millions across Meta, YouTube, and Google. This is the complete playbook — from targeting strategy to ad structure to optimization rules
If you're a business coach, course creator, or high-ticket service provider ready to make paid media work predictably in 2026, this episode is for you.
⏱ TIMESTAMPS:
0:00 — Introduction: why paid media beats organic for predictable revenue
0:56 — The 3 pillars of printing money with paid ads
1:08 — Joly's background: 5 years, 200+ entrepreneurs, millions in ad spend
2:47 — Pillar 1: Understanding your target market
3:36 — The 3P Framework: Problem, Person, Process
5:16 — Introducing the Olympian Buyer Framework
6:48 — How to analyze past customer data to find your Olympian
8:14 — The Point 0 → Point A → Point B prospect journey
10:38 — Pillar 2: Creating compelling ads
12:29 — The Hook: visual + written + spoken (you have 3 seconds)
14:06 — Hook techniques: call-out, question, bold claim
15:03 — Story: introduce yourself and build connection
18:21 — Education: create the aha moment and build authority
20:00 — CTA: tell them exactly what to do next
21:32 — Close with scarcity and urgency
23:02 — Bonus step: twist the knife (cost of inaction)
24:16 — Volume: batch 10 video ads + 10 image ads
25:43 — Pillar 3: The optimization process
26:34 — Why most business owners optimize the wrong KPIs
27:02 — North star metrics: cost per call and cost per acquisition
29:49 — Time rule: give ads at least 7–10 days before making decisions
31:26 — Double down on winners: create variations from what works
33:15 — Cut losing campaigns ruthlessly
34:27 — Don't just optimize ads — look at your full funnel
35:17 — Tracking accuracy: why Triple Whale matters
36:05 — Wrap-up and next steps
📌 WHAT YOU'LL LEARN:
— The 3P Framework for defining your offer around one problem, one person, one process
— The Olympian Buyer concept and how it makes your targeting radically sharper
— The 5-step ad framework (Hook → Story → Education → CTA → Scarcity) and why every step matters
— Which KPIs actually matter in a high-ticket sales call funnel
— How to scale winners, cut losers, and look beyond the ads to optimize your entire funnel
🔗 CONNECT WITH JOLY:
LinkedIn: https://linkedin.com/in/jolytematio
Instagram: @jolytematio
Website: https://DrogonConsulting.co
#MetaAds2026 #FacebookAdsStrategy #PaidMediaForCoaches #HighTicketCoaching #TheScalingSeason #JolyTematio #FunnelStrategy #FacebookAds #ScaleYourBusiness #CoachingBusiness
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