Your ROAS just told you a story — and it's probably not the true one.

In this episode, I break down why ROAS — the metric almost every business owner obsesses over — can look perfect while your actual profit quietly disappears. I walk through a real case study: an 18-million-dollar brand spending $450K/month on ads, reporting a 4.2x ROAS across the board... while their paid social was secretly operating at a negative contribution margin. The platforms weren't lying exactly — they were just all claiming credit for the same sale.

In this episode, I break down what's actually happening behind the ROAS number, and the 3 metrics I use with my own clients to see the truth before it shows up as a shrinking bank account.

What you'll learn:


— Why "attributed" is the most dangerous word in your ad dashboard
— How Meta's 7-day click / 1-day view window creates inflated, ghost revenue
— The Marketing Efficiency (ME) ratio — the number that can't be gamed by any platform
— Why your LTV:CAC ratio matters more than any single-channel ROAS, and the 3:1 benchmark to aim for
— How to calculate your payback period and what it tells you about how fast you can actually afford to scale

This episode is for coaches, course creators, and business owners doing multiple six to eight figures who are spending real money on paid media and want to know the numbers are actually telling them the truth.

🎙️ The Scaling Season | Advertising Strategies for Business Owners
🔗 Book a free strategy call: https://www.drogonconsulting.co/demo-921536


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