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Turns out the AI tools everyone swears by might be quietly working against you - one big study found they added hours to campaign workflows instead of trimming them. Jay Schwedelson digs into that gut-check alongside fresh LinkedIn data on what the algorithm is actually rewarding right now, plus a warning about why those handy free AI tiers you've built your process around probably won't stay free. It wraps with the usual detour into whatever he's been watching and reading lately.
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Best Moments:
(00:42) LinkedIn's own playbook for the algorithm, post two to three times a week and stay between 200 and 300 words
(01:40) The Metricool study putting carousels at 11 times more interactions than single images on company pages
(02:11) Why ending a post with a question quietly earns 77 percent more comments
(03:35) The AI plot twist, Meta's creative tools adding over three hours to the campaign cycle instead of saving any
(04:21) Adam Mosseri's warning that the free AI tiers everyone leans on are on their way out
(06:30) A full-throated case against IMAX screen-shaming and for the freedom to watch anything on your phone
