SPECIAL SERIES ==> 🌮 Taco Bell? Subject Line Test Ideas? <== | BATHROOM Break #117 COLLAB: The Marketing Millennials + Do This, Not That

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Somewhere between a rant about weird breakfast clubs and the great Taco Bell salad panic, there's a legit masterclass on subject lines hiding in here. Jay Schwedelson and Daniel Murray swap the moves that actually lift open rates, including the stuff no AI tool would ever hand you, like leading with ellipses, skipping capital letters, and writing subject lines so long they get cut off on purpose. It's half tactical, half unhinged, which is exactly what a bathroom break should be.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(00:44) Jay confesses the real problem with pickleball isn't the sport, it's having to talk to the same people every week.

(02:22) Daniel's go-to subject line arsenal, from emojis to oddly specific numbers like 7, 11, or 6.5.

(03:45) The Claude versus human split test, and why the human still usually comes out on top.

(04:32) The case for absurdly long subject lines that fill the whole line and get cut off on purpose.

(05:08) Starting a subject line with ellipses and dropping every capital letter to dodge the AI look.

(06:49) Telling someone exactly who they are as the easiest engagement trick in marketing.