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Something quietly broke inside Google this week, and most marketers won't notice until their AI Overview traffic disappears from the dashboard. Jay Schwedelson walks through what changed, why over 90% of that traffic just went dark, and a free 5-minute trick using ChatGPT, Claude, Gemini, Perplexity, and Grok to figure out exactly what your content should be built around. Stick around for the LinkedIn move everyone copied from Instagram, Kraft's genuinely clever ranch dressing play, and a deeply unserious ranking of the best July 4th movies ever made.
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Best Moments:
(00:50) Google stripped the tracking code, and over ninety percent of AI Overview traffic just went dark
(03:01) Ask all five AI tools the same question to find what your content should actually be about
(04:44) LinkedIn borrows collaborative posts from Instagram, and it is a bigger deal than it sounds
(05:27) Kraft rolls out TSA-friendly ranch dressing for the World Cup crowd, smuggling it home
(06:01) Polymarket gets caught paying creators to fake big-bet wins
(07:43) Ranking the best July 4th movies, with a strong case for Jaws at number one
