Every launch runs on three train tracks — offer creation, funnel building, and audience building and marketing — and you're laying all three at the same time, which is why launching feels so much heavier than it looks on Instagram. I recorded this episode because big launches are everywhere on social right now, and it's easy to assume someone just opened an account, put something up for sale, and made $100K. The truth is, I've been launching for ten years and I still find it hard, so this one is about normalizing the difficulty and untangling the three tracks so you can see which one is actually tripping you up.
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