A client told me recently that the strategy I gave them was premature — that I couldn't possibly know their business well enough after a 15-minute call to hand them a plan, and honestly, I understand why it looks that way. But what I have that most people don't is the vantage point of hundreds of private clients, and after all of that pattern recognition, I can tell you there are really only five containers that reliably create predictable revenue online: the high-ticket asynchronous coaching model, the weekly live webinar to a $500–$2,000 offer, the webinar to an application for a $2,500–$5,000 program, live launching, and the biweekly paid workshop. In this episode I walk through all five — the pieces and parts that make each one actually work, the price band each one lives in, and the real downside of each — and then I get into what I think is the actual problem: AI will happily generate you a 50-page marketing plan that looks official and is way, way too complicated, and you will build it, because it looks right. The truth is you need to do one thing really well long enough for it to cook — burner on high, not on low while you anxiously watch the pot — and the thing that trips people up is mistaking the simplicity of the strategy for the simplicity of the execution. If you're sitting on a plan you'd never have built without AI writing it for you, this one's for you.
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