Brandon Carter grew up on the South Side of Chicago, was sent to military school, watched his father build and lose a multi-million-dollar business, then built his own seven-figure online fitness company from scratch. In this episode, Brandon sits down with Grant to break down the rules he lives by: how to make failure impossible, why most people waste more time than they realize, how he built a fitness business before social media made it easy, and the one decision from Alex Hormozi that tripled his revenue.

They also get into the side of success people do not talk about enough: why your environment determines so much of your future, how to avoid spreading yourself across too many businesses, why confidence is not the same as courage, what real masculinity looks like, the habits and vices that hold ambitious men back, his approach to managing bipolar disorder, and the exact fitness framework he gives Grant to put on muscle. This is a conversation about discipline, money, fatherhood, health, and becoming somebody your kids can admire.

Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan.

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Chapters:

00:00:00 How to Make Failure Impossible 00:09:45 Growing Up Poor on the South Side of Chicago 00:14:21 Making Money and Keeping Money Are Different Skills 00:17:30 Why His Dad Made Him Believe He Could Get Rich 00:22:29 The Books That Started His Online Fitness Business 00:26:25 How He Went From Personal Trainer to Seven Figures 00:31:39 Every Level Is a New Devil 00:37:28 Why You Become the People You Spend Time With 00:44:15 Alex Hormozi Told Him to Shut Down Everything 00:48:25 How to Spend Money Without Raising Your Lifestyle 00:55:43 Why Masculinity Is Not Cruelty 00:59:45 Raising Kids Who Admire You 01:05:01 Stop Acting Like a Victim 01:10:27 The Math of Fitness and Business 01:13:35 How to Build a Business While Working Full Time 01:17:48 What a Successful Man Should Avoid 01:21:34 The Habits of Successful People 01:26:34 His Meditation Practice and Managing Bipolar Disorder 01:32:26 The Simple Framework for Building Muscle 01:38:16 Pigeons vs Eagles

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