Find the Richest Person You Know. Then Do This.

Josh Suggs and Luke Thorburg built StreetTalk by turning a simple idea into one of the most effective paid-social ad formats on the internet. Josh went from sleeping on a friend's couch and walking through Washington Square Park with a microphone to creating street interview ads for major consumer brands. Today, StreetTalk produces 1,200 new ad creatives a month and interviews more than 5,000 people for brands looking for real social proof, authentic reactions, and performance creative that does not feel like an ad.

In this episode, Josh and Luke sit down with Grant to break down how they built the company from scratch, why street interview ads convert, and how they scaled an offer that brands could not ignore. They talk about dropping out of college, making nearly $300K during a summer of street interviews, surviving the backlog that almost broke the business, merging sales with operations, building a team, getting enterprise brands to pay upfront, and the mindset behind their relentless drive. This is a masterclass on finding an offer, building leverage, creating content people trust, and going all in before you feel ready.

Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan.

Chapters:

00:00:00 The 18-Year-Old Blueprint 00:05:47 From Magician to StreetTalk Founder 00:10:05 Why Josh Dropped Out of College 00:13:39 When the Business Broke 00:18:46 The Internet Version of Door Knocking 00:22:09 Why Josh and Luke Joined Forces 00:27:36 The Growth Model That Funded the Agency 00:32:01 Why You Need a Complementary Co-Founder 00:38:15 How StreetTalk Makes 1,200 Ads a Month 00:43:22 Building a New Category in Advertising 00:47:04 What Makes Street Interview Ads Work 00:51:07 The B2B Influencer Marketing Playbook 00:56:14 College or Entrepreneurship 01:03:39 The Quality That Makes You Unstoppable 01:10:30 Why Family Became the End Goal 01:16:29 Running Toward or Away From Something 01:22:31 Inside the StreetTalk Production Process 01:27:20 Advice for Your 18-Year-Old Self