Jord Cuiper is back for his 2nd round, and this interview feels like a full-circle moment, considering he was part of the first episode I ever published.
He's an executive and self-leadership coach with over a decade of experience working with founders, business owners & high-level professionals across the world.
As I see it, his work cuts straight to the core of what actually holds people back:
◾ The blind spots they cannot see in themselves, the self-protective patterns they might have built over a lifetime, and the foundational values they've disconnected from.
In his own life, Jord founded his first tech company at 24, scaling it from zero to a seven-figure business serving clients across Europe.
Then, in 2018, a near-fatal health crisis forced him to step down from the business and confront the aspects of himself that led him to this definitive moment, requiring him to completely rebuild his life from the ground up.
And this became the very foundation of the work he provides today...
Back in the beginning of 2024, I went through a defining period myself, where my business scaled 2x, and at the same time I was constantly overwhelmed, needing to confront the fact that I was at the brink of burnout, even though I was deeply trained within the understandings of the nervous system.
I reached out to him, knowing if someone could help me through this time, it would be him.
That led to him becoming my coach over a 16-month period, guiding me toward building a deeper form of self-leadership from the inside out. The shifts I made during that time were foundational, and I carry much of what we built together into my work to this day.
In this episode, Jord and I return to the core of his work:
Why change is harder than we think, why knowing is never enough, and what it actually takes to stop the pattern and step into something more self-led.
In this conversation, we explore:
- Why doing more work on yourself can actually be a way of avoiding the one thing that actually needs to change
- Why knowing what needs to shift and actually shifting it are two completely different things
- How the identity you're most proud of can become the biggest obstacle to real change
- The difference between what you value and what you need, and why confusing the two keeps men stuck
- What it actually looks like to move from boy psychology to man psychology in daily life
- When to push through and when to ease off, and how to tell the difference
- What Jord learned about himself when injury took his passion for running away and forced him to stop
I loved this conversation with Jord...
He's direct, honest, and practically grounded in a way that only comes from having walked one's own path. I hold deep respect for the work he's done on himself and continues to bring to the people he serves.
This episode is for anyone who's done the work, listened to the podcasts, attended the circles, yet still feels like something essential has not changed.
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Connect with Alex Lehmann:
🌐 Website: https://www.alexlehmann.co/
📸 Instagram: https://www.instagram.com/alexlehmann_/
🎥 Youtube: https://www.youtube.com/@heartofmanpodcast
💼 LinkedIn: www.linkedin.com/in/alexlehmann-hom
🎧 Listen to this conversation on Apple Podcasts and leave a review: https://podcasts.apple.com/us/podcast/heart-of-man/id1697289478
✉️ Email: alexlehmanncoaching@gmail.com
🤝Think we might be a good fit to work together? Let’s find out & schedule a free connection call (one spot available at present time): https://ahb8n7i1908.typeform.com/to/ddTCwpJP
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Connect with Jord Cuiper:
🌐 Website: https://www.jordcuiper.com/
🌐Check out "Ara 2": https://www.ara2.ai/
📸 Instagram: https://www.instagram.com/jordcuiper/
💼 LinkedIn: https://www.linkedin.com/in/jord-cuiper-25b25a14/
🔥 Episodes you might enjoy:
Jord Cuiper: Stepping Into Self-Leadership | EP 1: https://open.spotify.com/episode/2xbdDWEghQppWavOXFEfJF
