Did the wine industry push away a generation of drinkers by making wine too expensive, intimidating, and inconvenient?
This week, we sit down with Los Cuernos founders Zeke Blattler and Cory Assink to discuss why they believe wine has a consumer trial problem and how they plan to fix it. Their solution is premium California wine served in single portion cans and kegs, designed for places where quality wine is often missing.
We taste three wines from the Los Cuernos lineup: Sauvignon Blanc, Sparkling Rosé, and their flagship Petite Sirah based Red Blend. Along the way, we discuss stale restaurant pours, the value of nonvintage wine, the science behind canning, and why breweries, burger bars, golf courses, hotels, and outdoor venues could become the next frontier for wine.
Can canned wine break through the traditions holding the industry back, or will consumers struggle to look beyond the package?
Wines tasted:
Los Cuernos Sauvignon Blanc
Los Cuernos Sparkling Rosé
Los Cuernos Red Blend
Learn more about Los Cuernos through their Instagram, LinkedIn, and online store.
Website: https://loscuernos.com/
Online Store: https://loscuernos.com/shop/
Instagram: https://www.instagram.com/loscuernoswine/
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Chapters 00:00 Did the Wine Industry Ruin Itself?
00:15 Introducing Los Cuernos
02:25 Why the Wines Are Nonvintage
03:42 Should You Drink Wine From the Can?
05:30 The Idea Cory Initially Rejected
11:28 When Wine Became Too Precious
14:42 Wine Has a Consumer Trial Problem
22:53 Tasting the Sauvignon Blanc
26:37 A Sparkling Rosé Built for the Can
29:47 Meeting Winemaker Gerardo Espinosa
34:13 Is This the Future of Accessible Wine?
38:07 Is Canned Wine Inevitable?
39:29 Tasting the Sparkling Rosé
43:06 The Flagship Red Blend
47:04 Why Zeke Almost Rejected Wine Spectator
54:28 Can Los Cuernos Help Wine Grow Again?
57:41 Reviewing the Los Cuernos Lineup
1:02:11 Pick Your Poison
1:05:37 Where to Find Los Cuernos
1:07:31 Outro
