We hit $400K a month. And honestly? It's been harder than we thought it would be.
We thought we'd be at a million by now. We're not. And today we're breaking down exactly why, what we've learned, and what we had to completely blow up and rebuild to get here.
This episode is raw. We're talking about the beliefs that held us back for months, the assumptions we made about hiring that cost us tens of thousands of dollars, why we completely changed our business model, and the days where Tim literally cried on a walk because he didn't know how to solve the problem in front of him.
We also get into why group coaching is dead, how we're now running a one-to-one model that's actually scalable, the shiny object syndrome that almost derailed us, and why being a CEO is genuinely the worst job in the company.
You'll hear:
0:00 - The brutal truth about scaling to $400K a month (and why we're not at a million yet)
3:17 - Why hiring A players isn't enough, and the training mistake that cost us months
10:10 - The belief systems that held us back from growing faster
18:27 - Why we killed our group coaching model and went all in on one-to-one
29:51 - How we're now running a one-to-one model that's actually scalable and profitable
35:28 - The grind: why Tim was dreading Mondays and crying on walks
41:03 - Does entrepreneurship get less fun the longer you're in it?
46:17 - Why being a CEO is the worst role in the company
52:44 - The funnels that got us here and why call funnels burn out in 48 hours
58:19 - How we went from filming three times a week to once a fortnight and got better results
If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team.
We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.
No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works.
And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.
You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.
See you next Monday.
