Most businesses don’t need more leads.
They need better marketing.
We’ve generated over $15M in online sales, and some of our biggest improvements haven’t come from complicated funnels, new tactics or chasing cheaper leads.
They’ve come from getting the basics right.
In this episode, we break down 4 simple marketing lessons we’re using right now:
• Why direct beats clever
• Why you should nail ONE funnel before building another
• Why cheap leads can actually cost you more money
• Why ROAS matters more than CPL
• Why AI-written copy can hurt your conversions
• Why simpler landing pages are winning for us
• How we’re getting around 50% of our leads to book calls
• What we learned from spending $700,000 testing webinars
One of our landing pages converted at 28%.
We “improved” it using AI.
It dropped to 14%.
That taught us a pretty simple lesson.
Clear beats clever.
Human beats polished.
And more marketing doesn’t fix bad marketing.
Our philosophy is becoming pretty simple:
MORE ADS. BETTER ADS.
But those ads need to lead somewhere that actually converts.
If you run a service business and want more of what we’re testing with paid ads, funnels and marketing each week, follow us on Instagram:
Tim: @timxfrey
Steph: @stephgorton__
Want us to look at your business?
Book a free Scale Session with the Success School team.
We’ll look at your:
• Lead generation
• Marketing
• Funnel
• Sales process
• Numbers
Then we’ll show you where the biggest gaps are and what we’d focus on next to help you build a more predictable pipeline.
Book your free business growth call at www.startsuccessschool.com
And if you got something from this episode, follow the show.
Every week, we share what we’re actually testing, what’s working, what isn’t, and the lessons we’re learning from marketing and scaling service businesses.
