Who’s watching in 2030? Building the viewer persona of the very near future with Marion Ranchet

In this episode of Beyond the Stream – the Founder and Managing Director of The Local Act Consultancy – she sits down with host Edward Norton to discuss the future of TV in Europe. She covers topics like current and possible future trends that may inform who’s watching in 2030, and how businesses in the OTT market can remain relevant to viewers, culminating in the persona of the typical viewer of the very near future.

Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on.

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