Building the experience of tomorrow: interactivity, real-time data, and shoppable video, with Mike Ward

Host Edward Norton sits down with Mike Ward, Head of Marketing at Singular.Live. In this episode, they talk about what the future of eCommerce holds, in convergence with streaming video and the concept of ‘shoppable video’. How will the habit of consumers change, amid endless digital channels to choose from? What can technology do to provide a seamless on-screen, show-to-cart experience?

Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on.

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