E154: How Athletes Can Protect and Commercialise Their Image in South Africa – Dr. Layckan Van Gensen

In this episode, Edem and Jabu are joined by Dr. Layckan Van Gensen, sports law expert and Junior Lecturer at Stellenbosch University, to discuss how professional athletes in South Africa protect and commercialise their image, the key challenges plaintiffs face when claiming compensation for unauthorised use of their image under the common law of delict, the vulnerabilities South African athletes face in the digital age and the legal safeguards they can implement, the key provisions necessary in a potential Image Rights Act, and global best practices from jurisdictions like the United States that could inform South Africa’s future image rights legislation.

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