In this episode, Founder and Head of Partnerships at the World Freestyle Football Association (WFFA), Dan Wood, joins Edem and Shon to discuss the evolution of freestyle or "street" football, the strategies WFFA is employing to promote freestyle football across Africa and the efforts being made by WFFA to professionalise the sport. Dan also highlights how WFFA's partnership with Predator Energy and Fury Energy aims to unlock the growth of freestyle football in four key African markets through community-based initiatives.

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Africa Business of Sport Podcast

E146: Unlocking Freestyle Football's Potential in Africa – Dan Wood

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