Why digital marketing has become a key focus of major film studios: Interview with Neil Wirasinha - Former Head of Media at Universal Pictures International.

Joining Dom on The Cinema Sitdown is Neil Wirasinha, former Head of Media at Universal Pictures International and current COO of Gruvi.

For over 15 years, Neil headed the media team at Universal, supporting the growth of the company worldwide and playing an instrumental part in Universal Pictures’ transformation into a digital first marketing organisation.

Sharing his first hand experience, Neil provides an insightful look at how major film studios’ views on digital marketing have changed over the years and how data-driven advertising has helped bridge the gap between studios and exhibitors.