How the SAG-AFTRA and WAG Strikes are Shifting the Way Films are Promoted

With the stars unavailable, audiences have become key to promoting the latest releases.

After years of unprecedented change, the ongoing SAG-AFTRA and WAG strikes in Hollywood are raising important questions about industry practices.

However, with much of the industry at a standstill and actors unavailable to promote major studio films, film marketers are all asking the same question - how can distributors make up for the traditional PR cycle coming to a halt?

Join Dominic Kwaczynski and Navrin Secker in this episode of The Cinema Sitdown as they discuss how the strikes have forced a change of hand for distributors and how audience driven marketing has been key to promoting the latest releases.