Kenny Feinstein from the punk rock bluegrass band Water Tower shares how busking, livestreams, and a unique creative identity helped him rebuild his band into a movement. We also talk about learning every part of the music business, building a recognizable brand, and his latest book, More Than Talent: 7 Steps To Attain the Brand, Acquire The Gigs, and Amass Lifetime Fans.
Key Takeaways
Creators should understand every part of their career, even if they eventually hire experts.
Strong visual identity helps people recognize you before they even hear what you do. For Water Tower, punk shirts, bluegrass instruments, and walking toward the camera became part of the brand.
Good content takes experimentation. Kenny emphasized that it took years, hundreds of posts, and paying attention to comments before Water Tower understood what truly resonated.
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