Plan for Momentum Before It Happens (Russ Rieger of Not Dead Yet Media)

Music executive and Not Dead Yet Media founder Russ Rieger has worked with artists including The Replacements, Cyndi Lauper, Prong, Modern English, and The Prodigy. We discuss building diehard local fan bases, finding creative ways to break through, and creating sustainable careers without chasing short-term attention.

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Host: Michael Zimmerlich

Produced by: Omelette Prevail

Post-Production: EarthtoMoira

Music by: Daphne Greene

Gear Used in this Episode:

Mic and Headphone Setup:

Limelight Dynamic Mic (512 Audio / Warm Audio)

Vocaster One (Focusrite)

MBS9500 Microphone Boom Arm (On-Stage)

Pro X2 Headphones (Logitech)

Light Setup:

Litra Beam (Logitech)

Glide Lively Wall Lights (Govee)

Squares (Twinkly)

Key Light (Elgato)