In the middle of 2026, Squarespace raised prices, adjusted the increase a few days later, and set off a wave of "I'm leaving" posts across Reddit and the Squarespace forum. One comment kept coming up: I'll have AI build my site and host it somewhere cheaper. For some sites, that's a reasonable call. In this episode I walk through what you'd be taking over yourself if you did it, and who I think should go anyway.
You'll learn the difference between a website builder and a website platform, why AI can help you build a site but not run one, and the three categories of work Squarespace handles behind the scenes: security, including SSL certificates and where your form data goes when someone hits submit, discovery, including sitemaps and 404 pages and why an invisible website never throws an error, and functionality, including everything around a blog post and everything around a checkout that isn't the page itself. I also get honest about the price increase, the strange second email, and the switching costs that make leaving harder than it looks.
Timestamps 00:00 The price increase and the comment that started this 02:56 Website builder vs. website platform 04:08 SSL certificates and why they fail quietly 05:10 Where your form data goes when someone hits submit 06:00 Spam protection you never see working 06:30 Sitemaps and the invisible website problem 07:05 404 pages, the one everybody forgets 07:54 Blogs and stores are systems, not pages 09:33 Who should leave, and who should stay 10:22 What you're really paying for
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