In this episode of Think Inside the Square, I’m talking about one of the biggest shifts in the way I approach Squarespace projects: start with what the website needs to do, then decide how it should look.
We’ll look at why the names Squarespace gives its features don’t have to determine how you use them, how collections can become surprisingly flexible content systems, and why starting with the platform’s existing structure can save you from hundreds of unnecessary lines of custom JavaScript.
I’ll also share a real project where a portfolio’s SEO description became part of the visible page design with a little AI-assisted coding. Because sometimes the clever workaround is absolutely worth it. And sometimes the smartest thing you can do is use Squarespace exactly the way it was built.
00:00 Building a staff directory in Squarespace 01:55 Start with function, not design 03:06 Why a blog works for more than blogging 05:08 Avoid unnecessary custom code 08:29 How to choose the right Squarespace feature 09:32 A creative portfolio + AI coding workaround 11:35 When to get clever — and when not to
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