Most business owners are looking for the wrong signals.
They watch for obvious wins… wait for clear feedback… and assume silence means nothing is happening.
But what if that’s exactly backwards?
In this episode, Brandon and Caleb challenge one of the biggest misconceptions in advertising, and share a perspective that might make you rethink what “working” actually looks like.
If you’ve ever felt unsure, impatient, or tempted to change things too early… this one will hit close to home.
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