If you’ve ever looked at your revenue and wondered how much slipped through the cracks after that first call, this episode is for you.
In this Maven Monday conversation, Brandon tackles one of the most expensive blind spots in small business: inconsistent follow-up. Because most salespeople don’t struggle with skill, they struggle with identity, confidence, and clarity.
Why does follow-up feel awkward? Why do good people hesitate to reach back out? And why do so many businesses leave serious money on the table after doing all the hard work to generate the lead?
This episode challenges the way you think about sales, leadership, and responsibility. It’s not about being pushy. It’s not about scripts. It’s about building a culture where following up isn’t uncomfortable; it’s natural.
If you lead a sales team, manage revenue, or simply want to stop wasting opportunities you’ve already paid for, this one will make you rethink what’s really happening after the first touchpoint.
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