AI is already part of business life—but most small and midsize companies are not using it intentionally inside their sales process.
In this episode of the Empowering Healthy Business Podcast, Cal Wilder talks with Jim Norton, MBA, Certified Sales Leader from Sales Acceleration, about how businesses can apply AI in practical ways to improve productivity, forecasting, lead generation, and coaching.
They break down how to start small, measure results, and build confidence before investing in complex systems.
In this episode:
Practical productivity uses of AI in sales
Smarter CRM systems with pattern recognition
AI-driven lead generation
Coaching with real call analysis
Creating an internal AI policy
Evaluating ROI before scaling
If you’re curious about AI but unsure where to begin, this episode gives you a practical roadmap.
Here is Jim's contact info if you want personalized support:
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