Ep. 75: Stop Marketing Amenities. Start Marketing Belonging

Students today aren’t just evaluating colleges based on rankings, programs, or amenities — they’re asking a much deeper question: Will I feel like I belong here? In this solo episode of Talking Tactics, Safaniya “Safy” Stevenson explores the growing connection between student loneliness, emotional wellness, and higher education marketing. From the rise of “third spaces” to the power of emotionally intelligent campus storytelling, Safy unpacks why the future of enrollment marketing may belong to the institutions that know how to market human connection, not just outcomes. If your campus tour, student experience, or brand messaging still feels transactional, this episode offers a fresh perspective on how to create more resonant, belonging-driven narratives that today’s students are craving.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

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