Ep. 67: How Friendship Bracelets United a Campus Around Its Strategic Plan

Forget everything you know about strategic plans being boring. Fort Lewis College just cracked the code when they turned their five strategic pillars into friendship bracelets that faculty, staff, and students are actually wearing around campus. Director Anna McBrayer reveals how getting executives to weave bracelets together broke down silos better than any PowerPoint ever could. Listen to learn how having FOMO about a strategic plan accessory might be the best problem your campus could have.

Guest Name: Anna McBrayer, Director of Marketing & Communications, Fort Lewis College

Guest Social: https://www.linkedin.com/in/anna-mcbrayer/

Guest Bio: Anna McBrayer is the CMO for Fort Lewis College, in Durango Colorado, Colorado's only Public Liberal Arts institution. She has worked in higher education for over 12 years and is innovating creative leadership through strategic storytelling. As a trained visual designer and artist, she is developing unique ways to bring her team of Marketing and Communications professionals alongside campus leadership and stakeholders as strategic partners in brand marketing and reputation building through multifaceted, creative campaigns.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

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