Experimentation and CRO - Simplified ft. Rommil Santiago

Don't know what the hell CRO and experimentation is? Trying to understand the basic concepts and process?

We gotchu. Rommil "The Thrill" Santiago and Shiva Manjunath went into all the common topics, and we can even help you explain this to others who might not fully understand what you do in CRO.

Please passive aggressively share this episode to people who don't understand CRO. I will fall on my sword for you.

We got into:

- Why CRO is seen as a Hail Mary (and why it SHOULDN'T be....)

- CROs shouldn't exist. Because everyone should be doing CRO in some way

- What the hell MDE really even is? And do you even need it? (Yes....yes you do)

Go follow Rommil on LinkedIn:⁠

https://www.linkedin.com/in/rommil/

Go check out his book:

https://www.experimentnation.com/prove-it-or-lose-it

Sign up for Experiment Nation (I'm there... he's there too I guess):

https://www.experimentnation.com/

Also go follow Shiva Manjunath on LinkedIn:

⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠

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⁠⁠https://fromatob.beehiiv.com/