Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman

Are manipulation and bribery the keys to building a culture of experimentation?

No.

(Well, maybe)

Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-driven thinking and experimentation. It's different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there!

We got into:

- Tips on navigating stakeholders (especially in a remote-first workplace)

- Better ways to run meetings and tell stories with data

-The value of your personal brand in scaling testing programs

Go follow Jenni on LinkedIn:⁠

https://www.linkedin.com/in/jennibruckman/

Also go follow Shiva Manjunath on LinkedIn:

⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠

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⁠⁠https://fromatob.beehiiv.com/