Bill Davaris is Co-Chief Executive Officer of Malka, the adaptive content studio within Gen Digital's media business, which joined Gen through its 2025 acquisition of MoneyLion. Alongside co-CEO Chris Apostle, Davaris leads a studio built to combine the strategic insights of a creative agency with the dynamic efficiency of a full-service production company, producing work spanning feature documentaries, immersive podcasts, rebranding, and advertising campaigns for global brands including L'Oréal, Deloitte, CitiBank, Amazon Music and MoneyLion.
Davaris is a rare hybrid of brand-side and agency-side leadership. He was named co-CEO of Malka in May 2024, arriving from SharkNinja, where he served as Chief Marketing and Brand Officer. Before that, he was CMO at MoneyLion, the role he held when the company acquired Malka in 2021, giving him firsthand experience on both sides of the studio's operating model: as the client who bought its capabilities and now as the executive who runs them.
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