Our obsession with impact exhausts me.

Everything must be measured, analysed, optimized—our choices now data-driven. As if it weren’t enough that arts and culture got caught in this trap, imprisoning imagination inside charts and PowerPoint presentations, we’ve also adopted the vocabulary of capitalism to define our friendships and love stories: we invest emotions, calculate risks before opening our hearts, swipe, like, and treat one another like commodities. The space for genuine discourse has been swallowed by the clickability of headlines and reels.

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