In this episode of Discovering Grayslake, host sits down with Michele Klein, the passionate owner of Get Messy, a brand-new creative painting experience located at 1864 East Belvedere Road. Michelle shares her inspiring journey — from painting in her driveway post-divorce to opening a vibrant studio where visitors create three unique masterpieces using fun tools like Nerf guns and sponges. She also opens up about overcoming a trademark challenge that led to her perfect business name. With a mission rooted in joy, kindness, and community, Get Messy is a colorful new gem in Grayslake worth experiencing!
How to Turn Passion into Purpose: Lessons from Michelle Klein of Get Messy, Grayslake
Welcome back to the Discovering Grayslake blog, where we shine a light on the people and businesses making our hometown a more vibrant, connected place. In this episode, we sat down with Michelle Klein, the creative force behind Get Messy—a new Grayslake business that's all about spreading color, joy, and kindness through therapeutic painting experiences.
Michelle's journey is a testament to resilience, creativity, and the power of community. Whether you're an aspiring entrepreneur, a creative soul, or someone looking for a little more color in your life, her story is packed with actionable insights. Let's dive deep into the main themes and tips from her interview, breaking down each lesson so you can apply them to your own life or business.
1. Let Your Passion Guide You—But Stay Open to Serendipity
Michelle's Story:
After a difficult divorce, Michelle found solace in painting on her driveway. What started as a personal healing ritual quickly attracted neighborhood kids and parents, organically growing into a business idea.
Actionable Advice:
Start with what heals or excites you.** Your authentic enthusiasm is magnetic—people are drawn to genuine passion.
Pay attention to organic interest.** If others are naturally curious or want to join in, you may be onto something special.
Be open to evolution.** Michelle didn't set out to start a business; she followed where her passion and community interest led her.
Expert Insight:
Many successful businesses begin as personal projects. Don't underestimate the power of simply sharing what you love with those around you.
2. Create a Unique Experience—Focus on Feelings, Not Just Products
Michelle's Approach:
While "splatter rooms" exist elsewhere, Michelle wanted Get Messy to stand out by focusing on the emotional journey. Every visitor creates three masterpieces, leaves a positive mark, and is encouraged to let go and play.
Actionable Advice:
Design for emotion.** Ask yourself: How do I want people to feel when they leave my business?
Offer more than a product.** Build rituals or experiences that make your offering memorable (e.g., painting rocks, leaving messages on the wall).
Encourage self-expression.** Provide tools and freedom for customers to create in their own way.
Specific Recommendations:
Use a variety of tools (Nerf guns, sponges, hairbrushes) to make the process playful and accessible.
Incorporate keepsakes or community art projects to foster connection.
3. Overcome Challenges with Flexibility and Positivity
Trademark Trouble:
Michelle's original business name, "Messy Masterpiece," was already trademarked. Receiving a cease and desist letter was scary, but she pivoted quickly, rebranding as "Get Messy"—a name that's even more inviting and descriptive.
Actionable Advice:
Expect bumps in the road.** Legal, logistical, or emotional challenges are part of the journey.
Seek support.** Michelle leaned on friends for advice and encouragement.
Reframe setbacks as opportunities.** The new name turned out to be a better fit.
Expert Tip:
Before settling on a business name, do a thorough trademark search. But if you hit a snag, don't panic—sometimes the best ideas come from unexpected pivots.
4. Build Community—Inside and Outside Your Business
Michelle's Community Focus:
Random Acts of Kindness:** Michelle creates goody bags to spread joy locally, inspired by personal loss and a desire to make a difference.
Chamber of Commerce:** Joining the Grayslake Chamber helped her connect with other business owners and gain visibility.
Inclusive Experiences:** Get Messy welcomes everyone—kids, adults, couples, teams—making it a true community hub.
Actionable Advice:
Give back in small, meaningful ways.** Kindness initiatives can be simple but powerful.
Network locally.** Chambers of Commerce and local events are invaluable for new businesses.
Foster inclusivity.** Design your offerings so people of all ages and backgrounds feel welcome.
Specific Recommendations:
Partner with local organizations for events or fundraisers.
Encourage customers to leave their mark—literally or figuratively—on your space.
5. Prioritize Customer Experience and Safety
Michelle's Process:
Protective Gear:** Aprons, booties, gloves, and hair nets ensure everyone can get messy without worry.
Flexible Hours:** Michelle adapts her schedule to meet customer demand, offering appointments outside regular hours.
Clear Communication:** She advises customers on what to wear and what to expect, reducing anxiety and maximizing fun.
Actionable Advice:
Anticipate customer needs.** Think through every step of the experience from their perspective.
Be flexible.** Especially in the early days, adaptability can set you apart.
Communicate clearly.** Set expectations so customers feel comfortable and excited.
6. Infuse Your Brand with Personality and Positivity
Michelle's Vibe:
Music:** Reggae and upbeat tunes create a welcoming, all-ages atmosphere.
Personal Touch:** Michelle's warmth and energy are central to the Get Messy experience.
Social Media:** She connects with the community online, sharing updates and positivity.
Actionable Advice:
Let your personality shine.** Customers remember how you make them feel.
Curate your environment.** Music, decor, and staff attitude all contribute to your brand.
Engage online and offline.** Consistent, authentic communication builds loyalty.
7. Embrace Your Story—It's Your Superpower
Michelle's Journey:
From personal hardship to business ownership, Michelle's story is woven into every aspect of Get Messy. She's open about her struggles and triumphs, making her business relatable and inspiring.
Actionable Advice:
Share your "why."** People connect with stories, not just services.
Be authentic about challenges.** Vulnerability builds trust and community.
Celebrate your growth.** Every setback overcome is a lesson for you and your audience.
Key Takeaways for Aspiring Entrepreneurs and Community Builders
Start with what you love, and let community interest guide your next steps.**
Design experiences that focus on emotion and connection, not just transactions.**
Be ready to pivot and see challenges as opportunities for growth.**
Invest in your local community—give back, network, and foster inclusivity.**
Prioritize customer comfort, safety, and clear communication.**
Let your personality and story infuse every aspect of your brand.**
Final Thoughts: Bringing More Color to Grayslake
Michelle Klein's journey with Get Messy is a beautiful reminder that even in the face of adversity, creativity and kindness can transform not just our own lives, but our entire community. Whether you're looking to start a business, heal through art, or simply spread a little more joy, her story offers a roadmap for turning passion into purpose.
Ready to get inspired?
Visit Get Messy at 1864 East Belvedere Road, Grayslake, and experience the magic for yourself. And remember—supporting local businesses isn't just good for the economy; it's how we build a brighter, more colorful hometown, together.
Stay tuned to Discovering Grayslake for more stories of resilience, creativity, and community spirit. Don't forget to subscribe, and let's keep making Grayslake a place where kindness and creativity thrive!
Connect with Get Messy
Location:** 1864 East Belvedere Road, Grayslake, IL
Hours:** Noon–8pm Fridays & Saturdays, Noon–4pm Sundays, flexible by appointment
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Support local. Spread kindness. Get messy!
