Guest: Kevin Strandberg — Owner, BWS Plumbing, Heating & Air Conditioning Guest Links: Website: https://bwsheatingandair.com
Kevin Strandberg is a second-generation HVAC and plumbing owner running BWS in Eden Prairie, Minnesota. In this episode, he gets specific about how he's using Claude to run a tighter operation, from building a two-week CSR onboarding plan in 30 minutes to running deep first-quarter financial analysis straight from QuickBooks Online. The conversation also covers the squeeze hitting home service in 2026: back-to-back supplier price increases, Minnesota's high tax burden, the new paid family leave law, and why homeowners are shopping mom and pop shops harder than ever. Kevin shares his Nexstar three-day-look-ahead system, why ValPak direct mail is quietly producing real lead flow, the AI after-hours phone shift to Avoca, and the small percentage tweaks in booking rate and field close rate that turn into hundreds of thousands in revenue.
You'll learn:
How to use Claude to build a 2-week CSR onboarding plan in 30 minutes
Why uploading core values, brand assets, and an MD file changes everything
How Claude connects directly to QuickBooks Online for real financial analysis
The first-quarter executive summary Claude generated that surfaced new insights
How Claude is starting to replace dashboard software for visual reporting
Why Avoca AI after-hours phone agents are improving on the second try
Real numbers on ValPak: 150,000 addresses a month for $4K
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