After studying expert entrepreneurs, Professor Saras Sarasvathy found they weren't better at predicting the future; they simply made decisions differently. In a world shaped by AI, geopolitical shocks, and fast-changing consumer behaviour, we explore what a different mindset can teach entrepreneurs, business leaders, and anyone making decisions when the future cannot be predicted. 

We discuss:

  • Why expert entrepreneurs don't out-predict everyone else, and what they do instead

  • The five principles of Effectuation

  • How successful entrepreneurs turn surprises into opportunities rather than setbacks

  • Whether entrepreneurship is a learnable method rather than an inborn talent, and what that means for developing it within a company

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