How to Build a $100M Brand: 8 Rules from Leaders Who Did

“The scale is not going to fix your problems.” 

What separates a hundred million dollar ecommerce brand from the rest? 

Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) break down the eight rules to build a hundred million dollar ecommerce brand in 2026. These are not theories: each host has built a brand at this exact scale. 

Mike breaks down why Trevi chased profitable unit economics for a year before scaling. Sean calls reorder revenue the ultimate cheat code, and explains why he built Ridge around chasing it. Jason closes on hiring rigor, where a LinkedIn check now decides every offer. 

Powered By

Fulfil

https://9ops.co/fulfil 

Richpanel

https://9ops.co/richpanel

Northbeam

https://www.northbeam.io/

Saras Analytics

https://bit.ly/9OP-Ytdesc

Postscript

https://9ops.co/postscript

Aftersell

https://9ops.co/4i3bb5

Operators Newsletter

https://9operators.com/