12 Lessons These Ecommerce Founders Wish They’d Learned Sooner

What are the secrets to winning in ecommerce that nobody talks about?

Matthew Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) reveal 12 lessons for anyone building a brand from the ground up. This is what they’d tell their younger selves if they ever got one more shot. 

Secrets like why it takes a decade for your brand to earn its name and how walking away from weak products makes grit pay off. After that, cash gets a hard look because even strong margins can still starve your reserves. Also included are quick hits like customer obsession, copying your first product, hiring slow, and firing fast.

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