In this episode, Fernando Noodt interviews Tomas Graham, COO of Coolbet, to analyse the betting industry insights from the 2026 FIFA World Cup. They explore customer acquisition, betting trends, and product innovations that will shape future sporting events.
Key Topics
Impact of the 2026 FIFA World Cup on betting industry
Customer acquisition and retention during major events
Emerging betting trends like Bet Builder
Product innovation and future strategies for operators
Long-term value from event-driven marketing
Host: Fernando Noodt
Guest: Tomas Graham
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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