Maximising Player Value During the World Cup with Optimove | Ep. 820

In this episode of iGaming Daily, Fernando Noodt and Motti Colman explore how data, AI, and segmentation can help operators maximise player retention during major tournaments like the FIFA World Cup. They discuss strategies for identifying high-value customers, market differences, and long-term growth tactics.

 Key  Topics

• Player behaviour analysis during the World Cup
• Segmentation strategies for different markets
• Using data and AI to improve retention
• Identifying high-value customers post-tournament
• Market differences: Latam, US, Europe
• Impact of tournament timing on betting behaviour
• Reactivation and lifecycle management
• Predictive analytics for customer value

Host: Fernando Noodt

Guest: Motti Colman

Producer: Anaya McDonald

Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

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