218 | What Ignoring Your Intuition Is Costing Your Business

We talk a lot about trusting our intuition. But what happens when you know what you want and still allow someone else's opinion, expertise, or perspective to override what you already know?

In this episode, Erin explores the real cost of not trusting your intuition in business and in life. Sometimes the cost isn't immediately obvious. It can show up as wasted time, more money spent, frustration, rework, mental bandwidth, and the feeling that you must go back and do something you knew you wanted differently from the beginning.

Using a recent experience with a website redesign, Erin shares how easily people-pleasing and the desire to avoid friction can cause us to give away our decision-making power even when we know, deep down, what we want.

The goal isn't to stop listening to experts or seeking advice. It's to learn how to take in information, listen to different perspectives, and still trust yourself enough to make the final decision.

In this episode, Erin covers:

• How people-pleasing can cause you to override your own knowing
• The difference between not having clarity and knowing what you want but second-guessing yourself
• Why expert advice should inform your decisions, not make them for you
• Why not trusting yourself can cost you time, money, energy, and mental bandwidth
• Why advocating for yourself is an important part of becoming a stronger leader

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