215 | When to Get in the Weeds and When to Zoom Out

As your business grows, you're often told your job is to get out of the weeds. But what if being too far removed creates just as many problems as being too involved?

In this episode, Erin explores the tension between being in the weeds and staying at the 30,000-foot view. Being too involved can keep you reactive, but being too removed can leave you disconnected from what's actually happening in your business.

The goal isn't to choose one or the other. It's to know when to zoom in, when to zoom out, and ask: What view does your business need from you in this season?

In this episode, Erin covers:

• Why being too far in the weeds can keep you reactive instead of creative
• How control, trust, survival mode, and identity influence where you spend your time
• Why being in the weeds isn't always a bad thing
• What can happen when you become too removed from your business
• Why you still need to understand your margins, payroll, clients, marketing, operations, and financials
• The difference between outsourcing the work and outsourcing your understanding
• How to recognize when something isn't yours to do versus when you're avoiding it
• How to determine where your attention is actually needed in your business

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